Driving the new era of mobility, Shubhranshu Singh tells us how Tata Motors Commercial Vehicles is... Read More
There’s a growing wave of mixed messaging and polarising opinions around gender, putting brands... Read More
Nikhil Aggarwal talks about building Campus Activewear—a brand that talks to 85% of India’s... Read More
Kushal Karwa, a seasoned industry expert, emphasizes the transformative power of networking in... Read More
As the world hunts for better quality, ethical and sustainable alternatives in almost every field of... Read More
In a world of fleeting attention spans, the key to winning hearts lies in creating content that... Read More
Sriram Padmanabhan tells us how Danone has reimagined its product and marketing efforts to leave an... Read More
India's inaugural professional pickleball league is set to commence this January. Can this game take... Read More
How does one build mindshare in a crowded category like apparel? Dhruv Toshniwal believes that... Read More
Thanks to the DPDP Act, marketers will have to innovate with storytelling, community building and... Read More
Data is emerging as the new currency of commerce. The author talks about setting up building blocks... Read More
Neeraj Senguttuvan tells us how Godrej Consumer Products aims to crack the Indian market through... Read More
Aayush Agrawal tells us the story behind the country’s largest Indo-Chinese quick service... Read More
Amidst the chaos of AI, deepfakes, call-outs, mergers and rebrands, 2024 was the year that said,... Read More